Wednesday, September 22, 2010

Thoughtful Mail

I just know that it's going to be a great day, despite the gloomy Michigan weather we're having today.  It started off with a quick early morning workout, my Starbucks coffee, and the delivery of my Jen Collins "No Place Like Home" print from hellojenuine.  

Receiving this print was an amazing experience. Keep in mind that I only paid for the one print, yet I got 3!  From the printed envelope with the cute little fox on it, and the handwritten thank you note and the extra bake a cake postcard from Jen's Nice Advice postcard set, and the carefully wrapped print... opening this envelope kept me engaged and turned opening my mail into a happy experience and not just some ol' boring task.  

Jen's thoughtfulness just made my day and it made me wish all my mail was like receiving one of her prints.  Can you imagine getting credit card offers with thoughtful handwritten notes from the credit card company's CEO? I think those notes would read something like : 

Hi Mariana!  

I hope that you don't mind that I'm writing you, but as I was sipping my morning coffee, I thought of you, and how much you could benefit from having one of my company's credit cards.  Not because I want to make money off of you, but because I noticed you don't have one, and it could really help you build your credit, which is something I think you may want to do.  

Whether you decide to go with my credit card company or not, I would still like to send you this $10 gift card to Starbucks, a little watercolor painting I did for you last night, and free access to our exclusive concierge service for life.  I've also made a generous donation to benefit the children of third-world countries in your name. 

Please let me know if you would like to receive more information about our credit cards.  I am looking forward to hopefully working with you in person to answer all your questions, and come up with a few personalized solutions.  If you do not wish to hear about these options, let me know and I will cancel all the mail you've been getting from my company.  While it will be sad to see you go, I would still love to keep in touch!  

Thank you so much for taking the time to read this, and I very much look forward to your response.

Joe, the CEO

OK... maybe that level of familiarity from a credit card company would be a little creepy, but wouldn't it be nice to live in a world where everybody (even big companies) was thoughtful and personal?

Anyway, hopefully you can swing by Jen's shop and blog found by clicking here.


  1. I laughed out loud at first I didn't get it, I had to re-read your intro to that letter...lols. Beautiful little package, looks like we both got goodies in the mail!!

  2. some times it is worth the wait for SNAIL Mail.